Cars Teams Dirt‎ > ‎

Rivian’s electric pickup truck and SUV

posted Jul 7, 2019, 11:12 AM by Race Reporter   [ updated Jul 7, 2019, 11:32 AM ]
Rivian’s R1S S.U.V. bears a resemblance to a Range Rover, while the flatbed in its R1T pickup is shorter than the best-selling Ford F-150’s.
Electrification and technology can create a truck that’s incredibly capable and fun to drive! Rivian plans to build its electric pickup trucks and sport utility vehicles at this former Mitsubishi plant in Normal. Keep in mind - Jeff Bezos came to visit, he saw and he invested! A mere 700 million dollars. Two months later, in April, Ford Motor invested $500 million. All told, Rivian has raised $1.7 billion without selling a single truck or S.U.V..
R.J. Scaringe, the founder of Rivian, wants to dispel myths he thinks still surround electric vehicles. "We have a number of untruths — a truck can’t be electric, an electric car can’t go off road, it can’t get dirty, it can’t tow, and truck buyers don’t want something that’s environmentally friendly," he said. "These things are fundamentally wrong. Electrification and technology can create a truck that’s incredibly capable and fun to drive."
In addition to developing advanced battery systems, Rivian has designed a skateboard-like chassis that it plans to sell to other carmakers. For Ford, investing in Rivian is a way to leapfrog the competition and get new ideas from a start-up as it and other automakers race to prepare for an electrified future. Amazon has been mum about its interest in the company, but Rivian’s vehicles could help the retail giant reduce its carbon footprint as it builds its own distribution network.
Mr. Scaringe, an outdoorsy type who enjoys mountain biking, wants his cars to be able to go off road. Rivian trucks and S.U.V.s can operate in three feet of standing water. A ballistic liner protects the battery pack so drivers can take the vehicle into rugged terrain without worrying that rocks and other objects could penetrate the undercarriage.
Rivian’s R1S S.U.V. bears a resemblance to a Range Rover, while the flatbed in its R1T pickup is shorter than the best-selling Ford F-150’s. “Rivian’s products are not really meant to be work trucks,” said Stephanie Brinley, principal automotive analyst with IHS. “They aim to be lifestyle products, capable but meant for recreational use.”
The R1S will directly challenge Tesla’s S.U.V., the Model X, and although Mr. Musk has said he will introduce a pickup, Tesla has yet to unveil one
Rivian’s R1S S.U.V. and R1T pickup


The R1S and the R1T will start at around $70,000 and cost more than $90,000 for fully loaded models that can travel up to 400 miles on a full charge. Rivian has received tens of thousands of reservations from buyers who have made deposits of $1,000 each.
“Targeting the premium pickup and S.U.V. market in the U.S. was smart,” said Sam Abuelsamid, principal auto analyst at Navigant Research. “Those are the kind of vehicles Americans want to buy, as opposed to a compact car or midsized sedan.” Profit margins are higher, too, especially for luxury models.
Source: New York Times
 
Puro Offroad Facebook